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With over 4 billion results in Google search, the combination "EM" is one of the terms with the most frequent hits. No wonder, because the abbreviation is preferred as an abbreviation for European Championship.
But there are also plenty of terms abbreviated with em in areas of research, medicine, music and electrical engineering. Not to mention its use as initials for first and family names.
Companies that appear on the Internet with a two-digit domain also enjoy the great advantage of being able to call a catchy term that stands out for advertising purposes their own.